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The Armani Group Announces The Next Charity Initiatives for 2021

 The Armani Group sees social responsibility as one of the founding values of its activity and for years has been supporting and promoting high-profile projects in various sectors – social, cultural and environmental. In line with past achievements and with the attention that sets it apart, the Group now announces tangible new initiatives aimed in particular at supporting non-profit organisations in the fight against the pandemic and poverty, as well as those focussed on the environmental protection.

The Group’s corporate commitment in the global emergency has continued with the contribution of the Giorgio Armani boutiques in the major European and worldwide cities, who, following lockdown, donated part of their revenues to fifty-two associations working in their respective local areas, including Les Restaurants Du Coeur in Paris, The Trussell Trust in London, Florence in Japan and the China Soong Ching Ling Foundation.
The Group will continue to support these associations during the Christmas period and will also renew its customary contribution to Opera San Francesco per i Poveri, the well-known and popular Milan organisation which, through the refectory in the Capuchin friars’ monastery, has offered for over seventy years free meals and a range of services to the needy and homeless and to those unable to access public assistance.
These initiatives stand alongside the contribution to Save the Children for a project in Mozambique targeting motherhood and neonatal health. The undertaking, involving actions for food safety, training, information and welfare programmes, sets out to reach approximately 26,000 adults and 13,000 children in two years. The Group management has also decided to add a portion of their salaries to the donation.
Emporio Armani once again pledges its active involvement in sustainable development with a plan for expanding green areas in nine different regions of the world where the brand has a working presence, operating alongside specific local organisations. The initiative is to be launched in Milan where Emporio Armani with the City Council and Forestami are to support the development and enhancement of green areas within the urban territory. Starting in November, over three hundred trees are to be planted in the city as part of the project launched last year which aims at planting three million by the end of 2030.
The environmental initiative is then to be extended also to London, supporting the Green Roof project, and to Munich and New York, with a commitment towards the upkeep of some city parks, to Tokyo and to the French village of Saint Martin d’Ablois, to some inland regions of Mongolia and to some areas of Australia, for reforestation and to help spread a new environmental culture.

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